Measure which marketing campaign creates more opportunities¶
The biggest challenge for every business is how do I drive more traffic to my online store?, If you able to get the visitor you can convert them into customers. There are many ways to increase the visitors, advertise on the social media marketing is one of the proven way to get attract move visitor.
But the questions is which social media can bring more opportunities to me?, depending on your product and consumer you should choose the social media platform to invest for the marketing, still it is worth to track which marketing platform bring how many users on your website.
The My Company is running a electronic eCommerce store, they want to invest in the paid marketing on different social media platform such as Facebook, Pinterest, Instagram and Google.
The want to see which marketing platform how many new opportunities? so that they can focus more on the platform which brings more business.
Assumed that the Website Builder and eCommerce applications are already installed. What we need is an Link tracker application which is supporting application to the website.
Install the Website Link Tracker application if it is not installed automatically.
Contact us form¶
Install the contact us form on the website, so that when user fill the contact detail to get more information about the product, you can have an opportunity created in the CRM application.
Generate leads/opportunities from your website contact page - https://odoobooks.com/en/11.0/crm/generate_lead_from_webstie.html
It would be great if you will be able to add the contact us form on any other webpages in your website, it will allows user to make a quick contact to you.
As soon as the application installed you will see a new widget on the website called Form Builder.
Add contact us form on product page¶
You can add the contact us page on the frequently sold product page, which help us to generate the leads. Drag and drop the Form builder widget, select the option Create a lead.
The default fields will be added to the screen, Opportunity, you can change the label to Subject and add additional fields from the widget customization option, such as Name, Email and Mobile.
Creating an opportunities¶
Visitor visit the page through the link you shared on the Google Searching, the visitor will be tracked and same information will be attached to the Campaign, Medium and Source, when opportunities created.
The number of opportunities can be grouped by the Source and Medium to check which platform bring how many opportunities coming from which marketing platform.
Can be analysed in detail by applying group by Source and then Medium. It will give us more clear view on from where the opportunities coming from.